Wednesday, November 01, 2006

Take-home question for Monday's test

You'll need to email me to get a state, but here's the question (worth 10 points) that you'll need to bring with you Monday when taking our second test.

The electric utility that you work for, based in ______ 's state capital, will soon roll out its sustainable community initiative. At the local paper in your capital, to whom would you pitch the story? How do you know this is the right reporter/editor?

Now the intent of this assignment is not to make a long-distance phone call to a newspaper, to ask this question, but to conduct some typical research before pitching an idea to a journalist. You'll just need to go on the web, find the paper, and search for stories about electric utilities, energy, sustainability, etc. Who is writing these stories? Does the same reporter's name (or 2-3 reporters' names) pop up over and over again? That's how you can easily determine who is covering a particular beat for a newspaper.

More to come on studying for Monday's test.

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