More test review

I'll see you at 10:30 Wednesday for the test. To add to the information from our review during class last Wednesday:

What about the nine steps to becoming an effective cross-cultural communicator? You don't have to memorize them in a list, but understand what they mean and how they can be useful.

How does encoding and decoding work?

How do journalists want to receive information from PR professionals?

What is the crisis plotting grid used for?

Know the stages of a crisis. Also, review your notes from our crisis panel discussion.

Why do PR practitioners need to worry about stereotyping?

What agencies regulate the work of corporate speech and advertising?

How does copyright work? When does it take effect?

In what ways does PR use technology to enhance its ability to communicate?

Know the differences between PR and marketing.