More for Wednesday test

This is especially for those stuck in the horrific traffic jam on I-35E today. We spent the entire class on chapter 5 from the textbook, and here are some of the main points from the chapter that are likely to show up on the test.

Be able to draw and explain the communication model: source, message, channel, receiver, etc.

What are some of the older, one-way theories that tried to explain how media disseminate messages to audiences (magic bullet, 2-step, etc.), and what's the difference between these theories and the agenda-setting theory? What is the uses and gratification theory, and why does it fit well with newer digital media?

Propaganda, spinning, framing, and manipulation are all defined in this chapter--be sure to know the differences since we've been talking about these things all semester.

How is Maslow's hierarchy of needs related to public relations and public opinion?

Ethos, pathos, logos--why do we care what Aristotle had to say?

Public opinion, defined. Be sure to connect ideas from chapter four about latent, aware, and active publics to latent, aware and active public opinion. Check out the process of how public opinion becomes public opinion, leading to actions or behavior changes, starting on p. 161.

Email me with questions. See you Wednesday.